TV Style Ads to hit Xbox Live
In a further move to grab every pound, Microsoft are to introduce 15-30 second advertisements as you open applications on the Xbox Live Dashboard. Offering a new platform for advertisers to showcase their products, the videos will bring even further revenue to the company. All this added to Microsoft Games on Demand and Microsoft’s Further plans to monetise the platform it will soon seem that you’ll perhaps being seeing a greater proportion of things you don’t want to see.
However, although the scheme has critics, it does have a future. With more and more people watching movies and TV shows on their games device; the increasing overlap of content seen on game consoles, televisions and the internet advertising will help pave the way for more, and better content on all devices.
“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s general manager of Xbox Live Entertainment and Advertising, Ross Honey.
Honey continued; “As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”
Do you see this as an inevitable future? Or are you angry to have to watch ads on a system you already have to pay for? Let us know in the comments below!